"Hwahae," a Cosmetic Ingredient Verification App Loved by Koreans

Hwahae for cosmetics with good ingredients.

Korean cosmetics are skyrocketing in popularity these days, right? This phenomenon likely stems from Koreans' belief that cosmetics are the secret to youthful skin.

Korean cosmetics companies are working hard, but the biggest reason they've had to work so hard is the launch of the "Hwahae" app. Unfortunately, it's only available in Korean.

Hwahae is the most widely used beauty app in Korea. Its visualization of cosmetic ingredient information has significantly contributed to the purchase of cosmetics with good ingredients.

By providing easy-to-understand explanations of complex ingredient information based on advice from dermatologists and cosmetics researchers, it greatly assists consumers in their product selection.

Since its launch in 2013, the app has accumulated 10 million downloads as of 2021, with over 1.3 million monthly users. Sales are expected to reach approximately KRW 51.6 billion in 2023, with an average annual growth rate of 44.8%.

Looking at the Hwahae app,

Ingredient Composition

Green levels 1-2 represent low risk, yellow levels 3-6 represent medium risk, and yellow levels 7-10 represent high risk. This allows you to see at a glance which ingredients in a product are hazardous.

Currently, Hwahae's most popular product, the "Aqua Oasis Toner," is verified to be free of harmful ingredients.

Consumers can now search for cosmetics they use and compare them to other products, choosing those with fewer harmful ingredients.

Cosmetics recognized by Hwahae are marked with the Hwahae logo and an award, as shown below.

When choosing cosmetics recognized for their good ingredients, checking whether they have received an award from Hwahae is a good way to do so.

If you're curious about the S-Nature Aqua Toner Set introduced above, please check the link here. We will also be introducing cosmetics with good ingredients recommended by Hwahae through this blog, so please stay tuned!

If you're interested in Korean cosmetics with good ingredients, follow this blog.

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